B Informed

A Guide to Using Picasa
This is the first post in a new series of "A Guide To.." highlighting better practice or at worst opinions on how you might improve your profile online.We hope that you find them useful and of course if you do you can always let your fellow businesses k...

Good Use of Blog by Dornoch Hotelier
Grant Sword who's currently looking after the marketing and management of the recently re-opened Royal Golf Hotel in Dornoch has takane advantage of the press furore about Alex Salmond's remark about choosing to go to Dornoch so he could play golf!His rec...

Scottish Highlands Year of Food and Drink Support
New funding for a series of events in the Highlands to mark the year-long celebration of Scotland's iconic produce has been announced.As part of the national drive to promote Scotland as a land of food and drink, additional funding of £25,000 has been aw...

TM Briefing - Using Google Alerts
One of the least used tools in our experience by the hospitality sector is Google Alerts and in all honesty it should be up there as one of yur online marketing priorities.If you search the internet you'll find loads about reputation management - roughly...

Scottish Enterprise - Value for Money?
In the light of all of the figures being pushed about about budget cuts and job losses across the public sector it would seem logical that tourism and hospitality will feel the pain in terms of budget reductions and staffing cuts. However there are argume...

Tourism Matters News Archive

B Online

B online text in here

Bookassist Hotel Booking Engine

bookassist booking engine reservations scotlandYou can have the best structured, best looking website around; you can have the site and content optimised to the full but without an effective, customer facing online booking engine it will still not convert.

Bookassist's award winning accommodation booking engine has been designed to ensure that your conversion rates are maximised and your online sales strategy effective.

More than ever you need technology to work for you. Raising your hotel online revenue and lowering your cost structure is what an online booking system needs to deliver; Bookassist works in helping you decrease your dependance on third party websites and increasing the percentage of your online business booked direct.

With the Bookassist Hotel Booking engine, there are no limitations. Configure any kind of package, analyse their popularity in reporting, fine tune your offering. You can also boost your value-added sales by offering add-ons during booking.

  • Engine built right into your own website - no linking off
  • Configure any kind of room type or package
  • Family rooms dynamically priced depending on occupants
  • Offer add-ons like spa treatments right in the booking process
  • Offer booking in multiple languages & multiple currencies
  • Secure link to bank server for credit card verification
  • Instant confirmation by email and SMS to guest
  • Offer vouchers for packages and fixed amounts
  • Agent and frequent booker management with the Corporate System
  • Incentive and rewards programs with Loyalty System

With Bookassist Booking Engine technology, you get your whole website Travel 2.0 enabled.

  • collect and automatically publish reviews from customers who actually stayed
  • use blogs to make your website content more dynamic
  • use our Google maps and database services near your hotel
  • Offer vouchers for packages and fixed amounts
  • embed special offers, photos and content into your website and newsletters directly from the live information in the booking engine administration system

The administration system for hotels features industry-leading reporting and market intelligence capabilities as well as connection technologies.

  • Bookassist alerts - the system automatically warns of low availability due to sale of rooms allocated to the system
  • Dynamic Google charts deliver rich visual presentation of performance indicators so you can make decisions quickly
  • Hundred of configurable reports on your sales performance include countries of origin of your bookers, top packages sold, top days booked
  • Bookassist Market Intelligence - because Bookassist is used by so many hotels, we can report on general market behaviour in your area to help you see what is being sold and when
  • Pound by Pound analysis of marketing spend with Google Analytics ecommerce integration
  • Agent and frequent booker management with the Corporate System
  • Incentive and rewards programs management with Loyalty System

For more information on how Bookassist can drive your online sales strategy visit www.bookassist.org/sco call us on 01292 521404 or email scotland@bookassist.com