B Informed

A Guide to Using Picasa
This is the first post in a new series of "A Guide To.." highlighting better practice or at worst opinions on how you might improve your profile online.We hope that you find them useful and of course if you do you can always let your fellow businesses k...

Good Use of Blog by Dornoch Hotelier
Grant Sword who's currently looking after the marketing and management of the recently re-opened Royal Golf Hotel in Dornoch has takane advantage of the press furore about Alex Salmond's remark about choosing to go to Dornoch so he could play golf!His rec...

Scottish Highlands Year of Food and Drink Support
New funding for a series of events in the Highlands to mark the year-long celebration of Scotland's iconic produce has been announced.As part of the national drive to promote Scotland as a land of food and drink, additional funding of £25,000 has been aw...

TM Briefing - Using Google Alerts
One of the least used tools in our experience by the hospitality sector is Google Alerts and in all honesty it should be up there as one of yur online marketing priorities.If you search the internet you'll find loads about reputation management - roughly...

Scottish Enterprise - Value for Money?
In the light of all of the figures being pushed about about budget cuts and job losses across the public sector it would seem logical that tourism and hospitality will feel the pain in terms of budget reductions and staffing cuts. However there are argume...

Tourism Matters News Archive

B Online

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25-01-2010

VisitBritain ties with British Airways and EasyJet to promote Scottish cities

According to a press release, the national tourism body VisitBritain is partnering with airline brands British Airways and EasyJet to encourage visitors to travel to cities across the country and as part of the tie-up, British Airways and EasyJet will offer discount flights to 10 cities in the UK from 12 European countries. The cities include both Edinburgh and Glasgow and is promoted by a micro site www.visitbritain.fi/cities.

Glasgow will be promoted with the line "trend-setting vs traditional", highlighting the Scottish city's style credentials as well as its historical attractions, whilst Edinburgh is sub titled "Darkness vs Light!. Don't ask us...


Laurence Bresh, marketing director at VisitBritain, said: "The 'Cities Campaign' will not only help make visitors' money go further but it raises awareness of 10 key cities around Britain which offer great value for money."

Willie Walsh, British Airways chief executive, said: "British Airways is in a perfect position to send out the message that the 'Cities Campaign' arrives at a good time for tourists, with the value of the pound sterling still low."

Last year, a Department of Culture, Media and Sport (DCMS) report recommended VisitBritain should act as a co-operative agency supporting the five brands of Britain, England, London, Scotland and Wales.
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